Who we are

Following a successful photography enterprise spanning 28 years, internationally acclaimed photographer, Roger Sedres has diversified his photography business, and now incorporates writing in a new comprehensive storytelling offering under Sedres Media.

Sedres Media will continue to offer award-winning sports and corporate photography that clients have become accustomed to, and are excited to introduce clients to a host of experienced writers to assist with their total storytelling requirements. The writers all have extensive experience in the fields of news, lifestyle and sport, and add great value to the new business offering.

Roger looks forward to this exciting new chapter in his entrepreneurial journey and navigating Sedres Media as it shares inspirational stories about ordinary and extraordinary South Africans as they follow their dreams, and live their lives with integrity and passion.

What we offer

  • World-class photography
  • Writing in the following disciplines:
    • News
    • Lifestyle
    • Sport
    • Human interest
    • Financial
  • Storytelling packages incorporating writing and photography

Why choose us

  • We pride ourselves on delivering compelling and engaging storytelling of the highest calibre.
  • We personify professionalism
  • We deliver on deadline
  • We are passionate about our craft
  • We value our clients

Our experience

Photography - 28 years
Writing - 25 years



Roger Sedres

Founder, Photographer

E-mail: roger@sedresmedia.co.za

Roger is an award-winning photojournalist, whose career has spanned 28 years – taking him on assignments to 16 countries around the world. He has worked at four newspapers based in Cape Town, most notably, Chief Photographer of Die Burger (a daily newspaper), where he photographed former president Nelson Mandela’s presidency, as well as the State visit by the American president Bill Clinton. His images have appeared in newspapers and magazines around the globe.

Roger has photographed some of the most newsworthy and unimaginable atrocities that occurred in Cape Town. At the height of an urban terror campaign just before the turn of the millennium, Roger was driving past the Planet Hollywood restaurant in the V&A Waterfront when an improvised explosive device was detonated inside the restaurant. He was awarded a Fuji Press Award for his image of an injured woman being carried to safety. The following year, in 2000, he won two Fuji Press Awards for his image of then South African cricket captain, Hansie Cronje, bursting into tears after completing his testimony at the King Commission into match fixing. This was one of the last images taken of Cronje in public.

Since starting his own business in 2004 Roger focused on international sporting events, most notably covering his second Olympic Games in Rio de Janeiro, Brazil in 216 where he captured iconic images, such Wayde van Niekerk’s world record in the mens 400m, for a host of South African and international clients.

Roger is currently a part-time lecturer in Photojournalism at the University of Stellenbosch, and for the past two years, a judge of Media24’s Legends journalism competition.

In another commendable feat, two of Roger’s sport images have been included in a sought after book entitled “South Africa’s 100 most famous sports Photos” published by SuperSport and Gallo Images/Getty Images.

We are proud to work with


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